About the Client:
S by Serena embodies a Strong, Sexy, and Sophisticated ethos through its clothing line curated by tennis star, Serena Williams. Marking her first independent venture into the fashion industry, the brand showcases a diverse range of bold and inspired dresses, tops, bottoms, and denim, catering to the multidimensional individual who embodies a blend of elegance, strength, and style.
Challenges:
Establishing a robust online presence, engaging a diverse target audience, and effectively showcasing the brand’s empowering and unique style ethos were the primary challenges.
Our Approach:
In alignment with the brand’s new guidelines, we undertook the task of revamping the existing website to reflect the essence of the S by Serena brand accurately. Our development team collaborated closely with S by Serena to create a new website that showcased their product catalog through a fresh lens, incorporating a myriad of functionality updates. This endeavor aimed to provide a seamless shopping experience for their customers, making navigation intuitive and purchase processes effortless.
In the realm of email marketing, we engaged in a collaborative effort with their team, leveraging our extensive knowledge in the domain. We shared invaluable insights that helped optimize their current email marketing program. Furthermore, we assisted in updating and implementing new email automations to deploy customized messaging, meticulously tailored to resonate with customers at various stages of their shopping journey. This tailored approach allowed for more personalized interactions, fostering a deeper connection between the brand and its audience.
