About the Client:
PSD Underwear is a premium men’s and women’s underwear and activewear company. Through the use of premium fabrics, the freshest prints, and perfect fits tailored for professional athletes, PSD® is redefining the standards of the underwear industry. By merging top-notch quality with trendy designs, they offer an elevated experience of comfort and style to their customers.
Challenges:
Navigating a competitive market, enhancing online customer engagement, and ensuring a seamless website functionality were the key challenges faced by PSD Underwear.
Our Approach:
Our journey commenced with a solid strategy formulation, recognizing the brand’s unique selling propositions and target demographics. We played a pivotal role in working with cross-functional departments to create brand, promotion, and sales strategies, coordinating meticulously with each team member to execute each initiative. A user-centric website was developed, with ongoing management to ensure optimal performance. In the realm of SMS marketing, we came up with creative list growth ideas that took advantage not only of first-party data but also initiated cutting-edge initiatives working with brand partners and influencers. This innovative approach ultimately led to significant growth in their SMS subscriber list, opening up a highly profitable sales channel.
